Moral outlook: heavy accumulation of virtue is all. No matter a person or enterprise, only pay attention to morality and moral character, can be respected, go further.
"Motto" of the company: work seriously, be practical.
Product concept: Product is the carrier to create unique value for customers.
Quality view: Quality is life.
Profit view: seek sweet spring not rainstorm. Business sustainable development, set up each period of reasonable profit targets, not simply the pursuit of profit maximization.
Talent view: "suitable" is talent.
Customer view: Customers are the soil on which the company depends for survival and development.
Brand concept: Brand is the embodiment of enterprise value and dignity.
Work philosophy: Work creates value. Work that creates value is happy.
View on learning: Learning is a way of life to ensure that you don't become obsolete.
View of progress: not to advance is to fall back, small progress is also to fall back.
Environment view: The environment is the home of human beings, energy saving, emission reduction, environmental protection is everyone's responsibility.
Business philosophy: consider danger in peace, never satisfied, beyond the present, grasp the future.
Management policy: take the initiative to attack, integrate resources, take a long-term view, step by step. Code of conduct: work seriously, practical life.
Survival rule: always a bit harder than others, always a step ahead than others.
